How It Works

What We Do:

Social Signifier is a website promotion tool that drives traffic and links through social signals.

A Social Signal is an industry term for anytime your website is mentioned on social networks like Facebook. There is more than one form of social signal, including “liking” a page, “voting” on a link, or “sharing” the link with your friends, these work just like hyperlinks from websites and blogs. If you use any major social network, then you’re probably familiar with social signals and have probably created some yourself.

Social Signifer works by driving these social signals from social networks like Facebook, Twitter, Pinterst, Digg, Reddit, Google Plus and many others to your website.   You may recognize these when your friends have links in their newsfeeds or on websites with social counters:

 

life counters

Like Counters

An Example of a Facebook Share

An Example of a Facebook Share

Why Social Signals Matter

In the world of internet marketing, you need every advantage that you can get over your competitors.   Social signals are currently the most powerful (and yet still most rare and difficult) promotional tactic available.   Social signals have a huge effect on search engine rankings, which are the the largest source of web traffic worldwide.  Recently, well respected research firm SearchMetrics did a study to examine the coorelation between highly rankings sites and the types of links they have.   Social signals were rated, by far and away, the most important factor.   You can see the chart below or read the article on their website here. 

 

SearchMetrics ranking factors

SearchMetrics ranking factors