A: A Social Signal is an industry term for anytime your website is mentioned on social networks like Facebook. There is more than one form of social signal, including “liking” a page, “voting” on a link, or “sharing” the link with your friends. If you use any major social network, then you’re probably familiar with social signals and have probably created some yourself.
A: Over the years, the search engine algorithms have evolved to try to root out spam sites that try to abuse their system. They have issued updates that target spun content and certain types of link building practices. In turn, SEOs and internet marketers have begun using more sophistcated techniques such as link wheels, link pyramids, uniquely spun content and diversied link structures. Recently, Google has admitted that social signals are the newest element in their algorithm. The engineers at Google (rightfully) believe that any website that is truly popular and has a lot of backlinks MUST by definition have lots of social signals as well. Testing has shown that social signals now account for as much as 10% to 30% of offline SEO, and that is only growing.
A: Simple, we have a network of millions of users in all of the major social networks. These users will systematically share, like, and vote up your link randomly as long as you’re our customer. Search engines will pick up on these signals are deliver more authority to your website and the pages that are getting the attention.
A: Its a mixture. The important thing is that the accounts are aged and active, so search engines wont know the difference. In addition, these accounts are associated with real users all the time, so real users will see your links and social signals and you will likely get traffic and real fans by using the system.
A: Well, in theory, you can. But the amount of effort necessary in creating and maintaining thousands of accounts across dozens of social network platforms is a daunting task. Also, Matt Cutts and the Google team have repeated many times that not all social signals are created equal. Signals from more active and popular accounts are given more weight. Our network is made of up accounts that in some cases are many years old, and all are active and considered “high authority”.
A: No, Social Signifier delivers signals to your website, not social profiles (unless you give us social profiles instead of a website). We can sell fans and followers as well, but that is by special request.